Building off the success of their Reed Space pop-up shop, Epaulet just opened a permanent Manhattan location. The Lower East Side outpost carries much of the brand's lauded in-house trousers and jeans along with a new selection of double-faced shirts made of luxe Japanese fabric, which co-owner Mike Kuhle admits cost him "a small fortune" to obtain. Designed in collaboration with online men's fashion community StyleForum, the flannel-like textile is plaid on one side and gingham on the other—roll your cuff and show off a trick up your sleeve. 
Even the corduroy shirt gets a facelift, with thin-waled shirts coming in a winter-appropriate black watch plaid. As part of their continuing relationship with Alden, the store will debut two new exclusive makeups this season. We're most excited for the natural Chromexcel longwings ($475). Mike is especially excited about the coming release of Epaulet sport coats, which at $365, will allow customers to assemble a full Epaulet suit for the extremely reasonable price of $550. His attention to detail is so astute that he made sure the fabric exactly matches the color of some of the more popular trousers.
144 Orchard St., New York (Open Tuesday through Sunday)