Hall Newbegin is a true outdoorsman. An avid hiker, camper and general lover of all things nature, he's not the type that will sit behind a desk too long. Fifteen years ago, he founded Juniper Ridge, the natural apothecary brand that's become a cult favorite with guys who celebrate provenance and goods made with integrity. An expert in obtaining natural fragrances, Newbegin says he has no formal training in perfumery other than crawling around on his hands and knees looking for wild mushrooms, picking fresh berries for jam and digging up Aralia roots for winter cold medicine. It's that kind of know-how that allows him and his team to go out into remote regions of the Pacific coast and extract fragrances from nature using old world techniques and equipment like juice presses, converted whiskey stills, steam and copper pipes. Which is why the resulting products smell intoxicatingly real, not canned or predictable. The perfectly potent and woodsy aromas give you the fresh, invigorating feeling of being outside. Your cramped shower starts to feels a lot more open (and consequently, so does your outlook). And all those real ingredients? They're sourced responsibly in the wilderness. Nothing is farmed. It's all wild, found out in nature, and 10% of profits go towards western wilderness conservation efforts to ensure there'll be plenty of Newbegin's beloved outdoors to enjoy for decades to come.