{02.05.10} Sports

A silver medallion flown on the space shuttle Atlantis will be used for the official coin toss.

2.5

Million
Dollars

The average cost of a 30-second spot.

The Vince Lombardi Trophy, crafted by Tiffany & Co. from sterling silver, has been awarded to winners since 1967 and features a regulation-size football.

(Source: NFL)

The Pulse

Super Bowl

XLIV

450

Million

The estimated number of chicken wings that will be consumed on Sunday.

(Source: National Chicken Council)

In the six years since Janet Jackson's "wardrobe malfunction," the median age for a halftime performer has shot up to 60 years old. This year's show features The Who.

New Orleans Saints vs. Indianapolis Colts, Feb. 7, at 6:25 pm ET on CBS

715.1m

98.7m

Last year's record audience of 98.7 million viewers, was just a fraction of the whopping 715.1 million who watched the final game of the last World Cup.

(Source: Nielson)