Pique stripe
crew, $48

Reversible
barracuda, $148

Now Online

Onassis

Onassis launched last fall and has quietly, but quickly, garnered a following of savvy men looking for simple but rugged basics. With design teams in New York and Tokyo, the label excels at crafting comfortable wardrobe staples with a bit of a twist. Think Billy Reid meets Engineered Garments. That means super soft slub jersey tees, washed button-downs and no-nonsense Japanese denim. And it's now available to buy online. What's more, the clothes are priced at a level that you'd find at most mall stores. Some of our favorites this spring are the summer-weight knit blazers, long sleeve tees made from pique polo material and their reversible, weather-resistant outerwear.

• The Japanese-made "O" buttons feature a unique 3-prong stitch that resembles the brand's anchor logo.