Valet. Advocates

Venetian
Shoe Cream

When it comes to shoe care, a man's needs and wants are pretty simple. Clean off the dirt, condition the leather and give it some shine. Venetian Shoe Cream takes care of all three with both ease and efficiency. No wonder it's been a trade secret among cobblers and high end shoeshiners for decades. Technically a shoe soap made from a closely guarded mix of cleaning agents, natural oils and waxes, the greatest benefit of this cream is that it can be buffed to a sheen. And because it's color neutral it works on all colors, which comes in handy for two tone saddle shoes or Sperry Top-Siders—it works wonders on a boat shoe's white stitching. And while it's not always easy to find (unless you were interested in buying it by the quart), the new shoe brand Oak Street Bootmakers is now selling a small, retro bottle online.

How to

Start by wiping off any surface dirt.

Apply cream with a clean cloth. Rub into leather.

Finish by buffing with a soft, dry cloth.